Marketing Automation & Revenue Infrastructure

Stop "blasting" lists. Start orchestrating revenue.

Effortlessly nurture leadsMaximize campaign efficiencyFoster scalable business growthTime and Resource Efficiency
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True automation is not just about scheduling emails; it is about engineering a Revenue Ecosystem.

In most organizations, valuable customer data is trapped in silos—marketing sees the click, but sales misses the context. We break down these barriers. We move beyond out-of-the-box setups to build logic-driven architectures that ensure the right data reaches the right system at the exact moment a user takes action.

By synchronizing your marketing tools with your sales pipeline, we ensure that no lead slips through the cracks, your data remains clean, and your team spends less time on admin and more time closing.

Is Your "Automation" Actually Just Disconnected Noise?

Most companies believe they have automation. In reality, they have expensive silos. Marketing sees one thing in the ESP; Sales sees another in the CRM.

  • Siloed Data: High-intent leads sit in queues because routing logic failed.

  • Leaky Hand-offs: Critical context is lost between the "Click" and the "Call."

  • Vanilla Integrations: You rely on basic "native plugins" that break the moment a custom field changes.

The Moonello Difference

We are developers first. When a standard plugin or "Zap" isn't enough to handle your complex business logic, we don't shrug. We write the custom code, build the APIs, and engineer the middleware to make your systems talk to each other fluently.

Our Marketing Automation Process

Step 1: The Architecture Audit

We whiteboard your entire customer journey—from ad click to closed deal—identifying every manual touchpoint, data leak, and broken dependency.

Step 2: Logic Design & Schema

We define the rules. Who counts as an MQL? What triggers a hand-off? We document the "If/Then" logic so your team isn't reliant on a "black box" system.

Step 3: Custom Implementation

This is where Moonello shines. We configure the platforms and build the custom scripts/API bridges needed to handle edge cases that standard software can't support.

Step 4: Validation & Load Testing

We test the system under load to ensure routing holds up. Then, we train your team—not just on "how to use the tool," but on how to interpret the signals the system provides.

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The Nervous System of Your Growth Architecture

Automation is the connective tissue of your Growth Systems. It is the bridge between the "Attention" you capture and the "Revenue" you close.

We treat Marketing Automation as an engineering discipline. We implement "Governance Logic" to ensure data is cleaned before it enters your CRM. We standardize job titles, normalize location data, and dedupe records automatically, ensuring your sales team trusts the leads they receive.

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Code-First Automation

Marketing agencies are great at creative, but they struggle with code. When you need complex logic—like routing leads based on real-time inventory or syncing custom objects between Salesforce and HubSpot—you need engineers.

Moonello bridges the gap. We understand the psychology of the user journey, but we possess the technical capability to build the infrastructure that supports it. We don't just set up the tool; we ensure it survives at scale.

Your Leads Are Leaking. Let’s Fix the Pipes.

Stop losing revenue to bad infrastructure. Let us audit your revenue stack.

What Our Clients Have Said About Us

From medium to large sized companies, our focus remains the same.

Moonello has been a great partner to SGS! They have helped us grow and scale our business over the last 7 years. Moonello's knowledge of Software and IT is invaluable to SGS. If you are looking for a team to help grow your business, look no further!

Andrew G - President SGS Towers

Moonello's expertise is evident as they have a process-oriented approach to your goals, which help turn your goals into a tangible action plan. Their team clearly has extensive experience in this realm and that shows with the questions and ideas generated. They dive into the details with you to get to the core of your needs rather than apply an easy solution that may solve some surface issues. To me, this tells me they care that you succeed because then they will succeed.

Travis B - Founder Golf Beverage Startup

Moonello is far beyond just a developer or marketing company. They’re a business partner that consistently uses their skills and expertise to help your company grow…. I highly recommend Moonello if you’re looking to develop new technology or set up your digital marketing plan. They’re truly a fantastic team that has been critical in our development as a company!

Patrick T - President, Take Home

The Moonello team was able to take the vision we had for our company application and make it so much more than we ever imagined. It has the functionality we wanted and it has even more style, energy, fun, and attitude than we were hoping to convey to the public. Moonello has been responsive to our needs and wants, which has made the process better than I expected.

Scott C - Founder of Basketball Coaching Blueprint

Moonello has been a great partner to SGS! They have helped us grow and scale our business over the last 7 years. Moonello's knowledge of Software and IT is invaluable to SGS. If you are looking for a team to help grow your business, look no further!

Andrew G - President SGS Towers

Moonello's expertise is evident as they have a process-oriented approach to your goals, which help turn your goals into a tangible action plan. Their team clearly has extensive experience in this realm and that shows with the questions and ideas generated. They dive into the details with you to get to the core of your needs rather than apply an easy solution that may solve some surface issues. To me, this tells me they care that you succeed because then they will succeed.

Travis B - Founder Golf Beverage Startup

Moonello is far beyond just a developer or marketing company. They’re a business partner that consistently uses their skills and expertise to help your company grow…. I highly recommend Moonello if you’re looking to develop new technology or set up your digital marketing plan. They’re truly a fantastic team that has been critical in our development as a company!

Patrick T - President, Take Home

The Moonello team was able to take the vision we had for our company application and make it so much more than we ever imagined. It has the functionality we wanted and it has even more style, energy, fun, and attitude than we were hoping to convey to the public. Moonello has been responsive to our needs and wants, which has made the process better than I expected.

Scott C - Founder of Basketball Coaching Blueprint

Revolutionizing Dining in Michigan: A Culinary Journey at Your Fingertips

  • Effortless Menu Access
  • Optimized for SEO
  • Customizable Design

Moonello is excited to reveal our latest creation, a cutting-edge web application for a new culinary hotspot in Michigan. This application seamlessly connects diners to an extensive and diverse menu through the simple scan of a QR code at their table, directly linking to the restaurant's point-of-sale system. The challenge of presenting a large and complex menu online was met with meticulous design and organization, ensuring an effortless browsing experience. Furthermore, the application is integrated with a headless CMS, empowering the restaurant's management to dynamically update landing pages, design elements, and lead forms. A key feature of this project was the emphasis on SEO, with each menu item and landing page crafted to ensure optimal online visibility and static content delivery.

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Revolutionizing Youth Hockey Tournament Management

  • Streamlined Tournament Registration
  • Integrated E-Waiver System
  • Increased Operational Efficiency

Moonello has proudly launched an innovative SaaS platform that marks a significant leap forward in the realm of youth sports management. Our team worked meticulously to understand, design, and build a comprehensive front and back-end solution that has replaced the previously cumbersome process of using multiple Google Sheets. This new platform streamlines the entire tournament operation, from registrations to roster management and e-waiver processing. It's more than just a technological upgrade; it's a game-changer in the way youth sports tournaments are conducted, bringing simplicity, efficiency, and a new level of professionalism to the entire experience.

Empowering Self-Discovery Through Innovative Behavioral Analysis

  • Enhanced Self-Awareness
  • Increased Efficiency
  • Team Synergy

In an era where understanding and harnessing individual strengths is key to business success, Moonello has stepped forward with a groundbreaking solution. We've developed a state-of-the-art online tool that revolutionizes the way professionals engage with the Behavioral Styles Profile assessment. This intuitive platform seamlessly guides users through a comprehensive questionnaire, leading to an enlightening revelation of one of twelve distinct behavioral profiles. By unlocking these insights, individuals and teams can navigate both challenging and smooth moments with greater self-awareness and effectiveness. The tool not only delivers personalized visual dashboards for instant review but also streamlines the entire process, marking a significant advancement in organizational development.

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Redefining Hospitality in Ann Arbor: A Seamless Stay-Booking Experience

  • User-Friendly Booking
  • Comprehensive Guest Dashboard
  • Flexible Stay Management

Moonello is proud to announce the launch of an advanced web application designed for a leading hospitality company in Michigan. This innovative platform serves as a one-stop solution for individuals seeking accommodations in the Ann Arbor region. It boasts a user-friendly interface that allows users to effortlessly browse through a comprehensive catalog of listings and secure their stay with just a few clicks. The application is powered by secure real-time APIs, ensuring a smooth and reliable user experience. Beyond booking, it offers a unique dashboard where guests can review their stay details, contact the support team directly, and easily modify or extend their stay as needed. This web application is not just a tool; it's a gateway to a more enjoyable and stress-free travel experience in Ann Arbor.

Crafting a Prototype that Fuels Investment

  • Investor Attraction
  • Technical Validation
  • Market Readiness

Moonello took on the ambitious task of transforming a fintech concept into a tangible, functioning prototype. Our journey began with designing an intuitive user interface, ensuring that every interaction within the platform was seamless and user-centric. We then crafted the user experience, focusing on simplicity and efficiency, and integrated this with a preliminary backend and APIs. This prototype was not just a demonstration of technical capability, but a vivid portrayal of the fintech idea's potential. The result was a compelling and persuasive showcase that successfully attracted early-stage investment, proving the viability and promise of the concept.

The Revolutionary Tool Transforming High School Basketball Programs

  • Streamlined Efficiency
  • Nutritional Guidance
  • Winning Culture

In the dynamic world of high school basketball, every coach dreams of leading their team to victory. Recognizing this aspiration, Moonello has developed a transformative platform: Basketball Coaching Blueprint. This innovative SaaS tool is tailored specifically for high school basketball coaches, equipping them with a comprehensive suite of resources to elevate their program. From meticulously designed practice routines to nutrition-focused recipes, Basketball Coaching Blueprint integrates every aspect of a winning strategy. It's more than a tool; it's a partner in your journey towards a championship.

Marketing Automation Features

Automated Nurture Sequences

We move beyond "blast" emails. We design logical workflow branches that nurture prospects based on their behavior. If they click a link, watch a video, or abandon a cart, the system automatically sends the relevant follow-up, keeping the conversation going without you lifting a finger.

CRM Setup & Implementation

A CRM is only as good as its structure. We configure your database (HubSpot, Salesforce, etc.) to match your actual sales process. We define deal stages, clean up properties, and ensure your sales team has a clear view of every prospect's history.

Lead Scoring & Segmentation

Stop treating every lead the same. We implement scoring models that assign points based on engagement (e.g., +10 for visiting pricing, +5 for opening an email). We segment your list so you can prioritize the "hot" leads who are actually ready to buy.

Cross-Platform Integration

We eliminate data silos. We connect your website forms, landing pages, and scheduling tools directly to your CRM. Whether using native integrations or tools like Zapier/Make, we ensure data flows automatically from "Point A" to "Point B" without manual copy-pasting.

Performance Reporting

You need to know what’s working. We build clear dashboards that track open rates, click-throughs, and most importantly, conversions. We help you trace a closed sale back to the specific email or campaign that started the relationship.

List Hygiene & Management

A messy list hurts your deliverability. We implement processes to automatically remove hard bounces, unsubscribe inactive users, and fix formatting errors. We keep your database healthy so your messages actually land in the inbox, not the spam folder.

Frequently Asked Questions