How a Manufacturing & Engineering Firm Gained a Competitive Advantage
Discover how a manufacturing engineering consultant leveraged an omnichannel marketing strategy to achieve a staggering 800% increase in brand visibility and adapt to the AI-driven landscape of modern marketing.
Executive Summary
Design Systems, Inc. (DSI) is a globally respected engineering consulting firm with over four decades of experience delivering industrial engineering, simulation, and program management solutions. Their reputation was built long before digital marketing became table stakes—and that legacy authority was precisely what needed protecting.
Moonello partnered with DSI to solve a modern problem: buyers were still searching, but traditional discovery channels were disappearing. As AI systems, social platforms, and zero‑click search experiences replaced direct website visits, DSI needed more than traffic. They needed pervasive visibility.
Through a strategic omnichannel marketing initiative, Moonello re‑authored DSI’s expertise for the AI era—ensuring their authority showed up consistently across social feeds, inboxes, search environments, and video platforms.
The result:
800% increase in brand visibility
Dramatic gains in engagement quality
A marketing engine aligned with how modern buyers—and AI systems—actually evaluate expertise
This case study is not about clicks. It’s about control of narrative, presence, and authority.
The Client’s Problem with Visibility
For decades, DSI grew through reputation, referrals, and long‑term client relationships. But the rules of discovery quietly changed.
Today:
Prospects increasingly rely on AI summaries instead of websites
Social platforms influence credibility before a sales conversation ever begins
Search impressions don’t always lead to clicks—but they still shape decisions
DSI wasn’t losing demand. They were losing visibility.
The danger wasn’t poor performance—it was invisibility in the channels that now determine who gets shortlisted, remembered, and recommended.
Without adapting, even the most established authority risks becoming background noise.
Product Vision & Strategic Objectives
Moonello began with a reframing exercise.
The goal wasn’t more traffic.The goal was market omnipresence.
Strategic Vision
Position DSI as an unavoidable authority wherever modern buyers seek validation—human or machine.
Core Objectives
Translate deep engineering expertise into AI‑interpretable content
Reinforce authority across multiple platforms simultaneously
Replace click‑based success metrics with engagement‑based signals
Support long enterprise sales cycles with sustained brand reinforcement
Success would be measured not by who clicked—but by who recognized, trusted, and remembered DSI.
Tech Stack & Marketing Infrastructure
Execution required infrastructure that could measure behavior, not just visits.
Key Technologies Deployed:
Google Analytics 4 (GA4): Engagement‑centric measurement (time on site, interaction depth)
Social Media Management Platforms: Consistent, strategic LinkedIn publishing and analytics
Email Marketing & Automation: Targeted campaigns optimized for opens, reads, and repeat exposure
Paid Media (PPC): High‑intent demand capture paired with brand reinforcement
YouTube & Video Analytics: Watch time and retention as authority indicators
This stack was intentionally designed to track visibility, trust signals, and content absorption—the metrics that matter in an AI‑mediated world.
Omnichannel Strategic Decisions
Moonello didn’t launch big. We launched intentionally.
Phase One: Validation
A focused “lite” digital presence tested whether DSI’s expertise would resonate digitally. It did—immediately.
Phase Two: Expansion
After validation, Moonello deployed a full omnichannel strategy:
LinkedIn as the primary authority engine
PPC to capture high‑intent searches
Email to maintain consistent mindshare
Video to demonstrate depth, not just claims
The Critical Shift
Vanity metrics were abandoned.
Instead, Moonello prioritized:
Impressions
Engagement rate
Watch time
Time spent with brand
Because familiarity—not frictionless clicks—is what drives modern buying decisions.
Results & Performance Outcomes
Within six months—and accelerating rapidly—the impact was undeniable.
Performance Highlights:
800% increase in LinkedIn impressions
69% increase in social engagement
200% increase in time spent on website
70%+ email click‑to‑open rates
200% increase in YouTube watch time
What These Numbers Actually Mean
Longer engagement = higher trust
Repeated exposure = stronger brand recall
Increased watch time = perceived expertise
These are the signals AI systems learn from—and enterprise buyers rely on.
What This Case Study Proves About Moonello
This engagement demonstrates that Moonello is not a traditional marketing agency.
We are systems thinkers.
We help established, high‑expertise firms:
Translate authority into digital relevance
Compete in AI‑driven discovery environments
Build visibility systems that compound over time
Moonello operates where software thinking, marketing strategy, and AI‑first content architecture intersect.
We don’t just market brands.We future‑proof them.
What Our Clients Have Said About Us
From medium to large sized companies, our focus remains the same.
Moonello has been a great partner to SGS! They have helped us grow and scale our business over the last 7 years. Moonello's knowledge of Software and IT is invaluable to SGS. If you are looking for a team to help grow your business, look no further!
Moonello's expertise is evident as they have a process-oriented approach to your goals, which help turn your goals into a tangible action plan. Their team clearly has extensive experience in this realm and that shows with the questions and ideas generated. They dive into the details with you to get to the core of your needs rather than apply an easy solution that may solve some surface issues. To me, this tells me they care that you succeed because then they will succeed.
Moonello is far beyond just a developer or marketing company. They’re a business partner that consistently uses their skills and expertise to help your company grow…. I highly recommend Moonello if you’re looking to develop new technology or set up your digital marketing plan. They’re truly a fantastic team that has been critical in our development as a company!
The Moonello team was able to take the vision we had for our company application and make it so much more than we ever imagined. It has the functionality we wanted and it has even more style, energy, fun, and attitude than we were hoping to convey to the public. Moonello has been responsive to our needs and wants, which has made the process better than I expected.
Moonello has been a great partner to SGS! They have helped us grow and scale our business over the last 7 years. Moonello's knowledge of Software and IT is invaluable to SGS. If you are looking for a team to help grow your business, look no further!
Moonello's expertise is evident as they have a process-oriented approach to your goals, which help turn your goals into a tangible action plan. Their team clearly has extensive experience in this realm and that shows with the questions and ideas generated. They dive into the details with you to get to the core of your needs rather than apply an easy solution that may solve some surface issues. To me, this tells me they care that you succeed because then they will succeed.
Moonello is far beyond just a developer or marketing company. They’re a business partner that consistently uses their skills and expertise to help your company grow…. I highly recommend Moonello if you’re looking to develop new technology or set up your digital marketing plan. They’re truly a fantastic team that has been critical in our development as a company!
The Moonello team was able to take the vision we had for our company application and make it so much more than we ever imagined. It has the functionality we wanted and it has even more style, energy, fun, and attitude than we were hoping to convey to the public. Moonello has been responsive to our needs and wants, which has made the process better than I expected.
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