CASE STUDY

Boosting Efficiency for Leading Infrastructure Inspection Firms

Custom ERP & Operational Management Platform

Moonello designed and built a custom ERP platform that now powers the company’s entire inspection workflow — from bidding and crew scheduling to field data collection, report writing, and asset management.

Today, the platform supports 150 employees, coordinates inspections for 40,000 towers annually, and manages millions of field photos captured during inspections.

Executive Summary

A national telecom tower inspection company needed a reliable operational platform to manage inspections across thousands of towers and hundreds of employees nationwide.

Moonello designed and built a custom ERP platform tailored specifically to telecom inspection operations, supporting workflows such as bid tracking, crew scheduling, inspection documentation, report generation, and asset management.

The platform now powers the company’s entire operational workflow, supporting 150 employees, coordinating inspections for approximately 40,000 towers annually, and managing millions of inspection photographs each year.

Today, this custom ERP platform powers the inspection operations of a national telecom infrastructure company coordinating:

  • 150 employees

  • 40,000 tower inspections annually

  • millions of inspection photographs each year

By replacing fragmented spreadsheets and an unstable internal system, the company now operates on a platform designed specifically for the complexity of telecom tower inspections.

The Challenge

This telecom inspection company operates crews across the United States who climb cellular towers to perform detailed structural and equipment inspections. These inspections generate large amounts of field data, photographs, and reports that must be delivered to telecom clients quickly and accurately.

However, their internal operational system had become a major bottleneck.

The company’s IT team had attempted to build a system internally, but it had several serious limitations:

  • The system frequently went offline, disrupting operations

  • Critical workflows relied heavily on spreadsheets

  • Crew scheduling across geographic regions was difficult

  • Field photos were difficult to organize and access

  • Report writing and approvals were time-consuming

  • Operational visibility across jobs was limited

With tens of thousands of towers inspected annually, system downtime and inefficient workflows were creating operational risk.

The company needed a stable, scalable ERP platform designed specifically for telecom inspection operations — and they needed it quickly.

The Solution

Moonello partnered with the company to design and implement a custom ERP platform tailored to their inspection workflow and operational model.

The platform was built using Laravel (PHP) and MySQL, aligning with the client’s internal IT expertise and allowing their team to maintain and extend the system long-term.

To meet the urgency of the situation, Moonello prioritized the most critical operational capabilities and delivered a core operational system within five months.

After launch, the platform continued to evolve with additional features, refinements, and performance improvements over the following six months.

Today, the system functions as the central operational backbone of the company’s business.

Key System Capabilities

Bid Tracking & Sales Pipeline

The ERP includes a lightweight CRM that allows teams to track bids and proposals for tower inspection projects.

Bids can be converted directly into operational jobs, eliminating manual data entry and improving workflow continuity between sales and operations.

Job & Project Management

Once a bid becomes a project, it is converted into a structured job within the system.

Operational managers can track:

  • Job progress

  • Crew assignments

  • Tower locations

  • Inspection status

  • Deliverable timelines

The ERP acts as the company’s central project management system for inspection operations.

Geographic Crew Scheduling

One of the most sophisticated parts of the platform is the crew assignment and scheduling engine.

Using Google Maps integration, the system allows operations managers to:

  • View tower locations geographically

  • Identify crews working in nearby regions

  • Assign inspections based on driving proximity

  • Optimize crew utilization across the country

This dramatically simplified what had previously been a complex scheduling process.

Field Photo Management

Tower inspections generate an enormous amount of visual documentation.

Each tower inspection can produce 1,000 to 3,000 photographs, documenting equipment condition, structural integrity, and installation details.

The ERP integrates with AWS S3 storage to securely store and organize these photos, making them easily accessible to operations teams and report writers.

With 40,000 towers inspected annually, the system manages millions of images each year.

Inspection Report Creation

Inspection reports are generated directly inside the platform.

Field data and images captured during inspections are automatically available within the reporting interface, allowing report writers to assemble detailed inspection documentation efficiently.

Manager Review & Redlining

Before reports are finalized, managers review them within the ERP.

The platform supports:

  • Report editing and redlining

  • Revision workflows

  • Approval tracking

This ensures all deliverables meet the company’s quality standards before submission to clients.

Asset inventory and Knowledge Center

The platform also includes tools for the company’s IT team to track operational equipment and assets used by field crews.

This helps ensure crews are properly equipped and allows IT to maintain visibility into company hardware and tools.

Training materials and internal instructional videos are hosted within the system, giving employees a centralized location to access operational guidance and training resources.

Implementation Process

Moonello followed a structured software development lifecycle to deliver the platform quickly while maintaining reliability and scalability.

The engagement included:

Discovery & Requirements Refinement

Moonello worked closely with operational leaders and internal IT staff to map the company’s existing workflows and identify critical system requirements.

UX & System Design

The team designed interfaces and workflows tailored to the way inspection crews, office staff, and managers interact with operational data.

Special attention was given to mobile usability so field personnel could interact with the platform while working.

Development & Testing

The system was built using:

  • Laravel (PHP)

  • MySQL

  • Google Maps API

  • AWS S3 storage

During development, Moonello worked iteratively with the client to test workflows and refine features.

Launch & Operational Deployment

The core operational system was delivered in five months, replacing the unreliable internal system and stabilizing the company’s operations.

Ongoing Enhancements

Following launch, Moonello continued releasing additional features and refinements over the next six months as the system matured and new needs emerged.

The Results

The custom ERP platform transformed how the company manages its nationwide inspection operations.

Key improvements included:

Faster job turnaround
Inspection data, photos, and reporting workflows are now centralized in a single system.

Operational efficiency
Office teams no longer rely on spreadsheets to coordinate inspections and reports.

Simplified crew scheduling
Geographic scheduling tools make it easier to assign towers to nearby crews.

Improved operational visibility
Managers can track jobs, crews, and inspections in real time.

Stable infrastructure
The new platform replaced a system that frequently went offline with a reliable operational backbone.

Building Operational Systems That Scale

Many growing companies rely on spreadsheets and disconnected tools to manage critical operational workflows.

Moonello helps organizations replace those limitations with custom operational systems designed around how their business actually runs.

If your team is struggling with manual processes, disconnected tools, or operational inefficiencies, we can help design and build the platform that supports your next stage of growth.

Start with a Software Discovery engagement to explore what a custom operational platform could look like for your organization.

Start Your Success Journey: Connect with Moonello Today!

Please fill out this brief form so we can better understand your needs. We look forward to crafting a strategic pathway to help elevate your business.

What Our Clients Have Said About Us

From medium to large sized companies, our focus remains the same.

Moonello has been a great partner to SGS! They have helped us grow and scale our business over the last 7 years. Moonello's knowledge of Software and IT is invaluable to SGS. If you are looking for a team to help grow your business, look no further!

Andrew G - President SGS Towers

Moonello's expertise is evident as they have a process-oriented approach to your goals, which help turn your software goals into a tangible action plan. Their team clearly has extensive experience in this realm and that shows with the questions and software ideas generated. They dive into the requirements with you to get to the core of your software needs rather than apply an easy solution that may solve some surface issues. To me, this tells me they care that you succeed because then they will succeed.

Travis B - Founder Golf Beverage Startup

Moonello is far beyond just a software development company. They’re a business partner that consistently uses their technology skills and expertise to help your company grow…. I highly recommend Moonello if you’re looking to develop new technology. They’re truly a fantastic team that has been critical in our development as a company!

Patrick T - President, Take Home

The Moonello team was able to take the vision we had for our company software product and make it so much more than we ever imagined. It has the functionality we wanted and it has even more style, energy, fun, and attitude than we were hoping to convey to the public. Moonello has been responsive to our needs and wants, which has made the process better than I expected.

Scott C - Founder of Basketball Coaching Blueprint

Moonello has been a great partner to SGS! They have helped us grow and scale our business over the last 7 years. Moonello's knowledge of Software and IT is invaluable to SGS. If you are looking for a team to help grow your business, look no further!

Andrew G - President SGS Towers

Moonello's expertise is evident as they have a process-oriented approach to your goals, which help turn your software goals into a tangible action plan. Their team clearly has extensive experience in this realm and that shows with the questions and software ideas generated. They dive into the requirements with you to get to the core of your software needs rather than apply an easy solution that may solve some surface issues. To me, this tells me they care that you succeed because then they will succeed.

Travis B - Founder Golf Beverage Startup

Moonello is far beyond just a software development company. They’re a business partner that consistently uses their technology skills and expertise to help your company grow…. I highly recommend Moonello if you’re looking to develop new technology. They’re truly a fantastic team that has been critical in our development as a company!

Patrick T - President, Take Home

The Moonello team was able to take the vision we had for our company software product and make it so much more than we ever imagined. It has the functionality we wanted and it has even more style, energy, fun, and attitude than we were hoping to convey to the public. Moonello has been responsive to our needs and wants, which has made the process better than I expected.

Scott C - Founder of Basketball Coaching Blueprint