Still Treating Your Website Like a Digital Brochure?
We build revenue-engineered B2B websites that generate qualified pipeline, search authority, and measurable growth — not just traffic and page views.
If This Is What Your Website Is Doing for Your Business…
…then it's costing you more than you think.
But you don't have to start over.
Most B2B websites were built to check a box — not to generate revenue. They look professional. They load. They exist. But they don't drive qualified leads, build search authority, or give leadership any visibility into what's working. We help B2B companies turn their website into measurable growth infrastructure — without disrupting your current operations or starting from scratch.
The Problem Isn't Your Brand — It's Your Website's Architecture
Many B2B companies invest in branding, messaging, and even paid media — but still wonder why their website doesn't generate pipeline.
The issue is rarely how the website looks. It's how it's built. Over time, most B2B websites become collections of disconnected pages — thin on content, invisible to search engines and AI systems, and structurally incapable of converting the traffic they do receive.
What once felt like a "good enough" website quietly becomes a growth ceiling.
Where the Problem Shows Up
Search visibility is stagnant or declining — Your competitors are appearing in Google and AI Overviews. You're not. Thin service pages and missing content depth leave you invisible during active buying research.
Traffic exists, but leads don't — Visitors land on the site but leave without engaging. Conversion paths are unclear, forms are generic, and there's no alignment between content and buyer intent.
Sales and marketing aren't aligned on the website — Marketing celebrates traffic. Sales questions lead quality. Leadership can't tell whether the website contributes to revenue at all.
The site is built on a rigid template or plugin stack — WordPress themes and page builders worked at launch, but now limit performance, security, and how deeply you can structure content.
AI search and LLM citations are passing you by — AI Overviews, ChatGPT, and Perplexity are generating answers for your buyers. If your content isn't structured for it, you're invisible in the next generation of search.
Most B2B Companies Don't Realize What Their Website Is Costing Them
If the website "works" — it loads, it looks decent, it has your services listed — it feels fine. Until you realize competitors are closing deals you never even knew existed.
The cost isn't in what the website does. It's in what it fails to do: attract, educate, and convert the buyers already searching for what you sell.
That's when a website stops being a minor frustration and starts becoming a revenue liability.
Why B2B Websites Stay Underbuilt for Years
Most website projects are delayed not because leaders don't see the issue — but because the last redesign was painful, expensive, and didn't move the needle.
When the previous agency delivered a site that looked great but didn't generate leads, it's rational to be skeptical about trying again. Over time, the website becomes "good enough." Marketing works around it. Sales builds their own materials. Leadership stops expecting the website to contribute.
The website becomes untouchable — not because it's effective, but because the cost of getting it wrong again feels too high.
The Common Concerns We Hear
"Our last redesign didn't do anything." The site looked better, but leads and pipeline stayed flat. Why would this time be different?
"We don't have the content." Leadership knows content matters, but no one internally has the bandwidth or expertise to write 30+ pages of strategic content.
"We can't afford to be offline or lose SEO." Any migration risk feels unacceptable, especially if current rankings — even modest ones — took years to build.
"We just need to update the design." It feels like a visual refresh would solve the problem, when the real issue is structural.
"It's not the priority right now." As long as the website isn't actively broken, it stays off the critical path.
These concerns are reasonable. They're also the reason most B2B websites remain underperforming assets far longer than they should.
The truth is, the gap between your website and your competitors' grows wider every quarter — especially now that AI-driven search is reshaping how buyers find and evaluate vendors.
How We Build Revenue-Engineered Websites — Without the Typical Agency Pain
Building a website that generates pipeline doesn't require a year-long engagement or a blank-check budget. It requires a disciplined process that starts with strategy and ends with measurable revenue impact.
Our approach focuses on understanding your buyers first, then building architecture that serves both search engines and sales teams.
Our Approach
This Is Not a "Redesign"
Revenue-engineered websites aren't about making things look better. They're about restructuring how your company appears in search, builds authority, and converts attention into pipeline. The visual layer matters — but it serves strategy, not the other way around.
We start by defining who you're trying to reach and how they buy. This includes mapping your Ideal Customer Profile (ICP), identifying search opportunities, auditing competitive positioning, and understanding your internal constraints. You don't need to arrive with a content strategy — we build it with you.
We develop the topic clusters, pillar pages, and internal linking strategy that will drive search authority. This isn't keyword stuffing — it's building the structural depth that search engines and AI systems reward. Content is planned around buyer intent at every stage.
We build on Storyblok + Next.js — separating content management from presentation for performance, flexibility, and scalability. Component-driven design ensures every page serves a strategic purpose. No plugin bloat. No template constraints.
Calls to action are mapped to buyer intent. High-intent pages drive high-commitment actions. Educational content offers diagnostic or exploratory paths. Everything integrates with your CRM and analytics for clean attribution from first touch to closed deal.
Launch is not the finish line. We validate tracking integrity, conversion pathways, and CRM integrations before go-live. Post-launch, we measure search performance, conversion behavior, and pipeline attribution — so success is defined by revenue contribution, not launch day applause.
Strategic Discovery & Buyer Research (2-4 weeks est.)
Content Architecture & SEO/AEO/GEO Foundation (4-8 weeks est.)
Headless Design & Development (4-6 weeks est. running concurrently with SEO Foundation)
Conversion Architecture & CRM Integration
Launch, Measurement & Revenue Alignment
Why B2B Website Investment Is Becoming Urgent
For many B2B companies, the website has been "good enough" for years. What's changing isn't the website itself — it's the environment around it.
Buyer behavior, search technology, and competitive expectations are shifting. Companies that don't adapt their digital presence now will find it increasingly expensive to catch up.
AI is reshaping how buyers find vendors — AI Overviews, ChatGPT, and Perplexity are generating answers and recommendations. Companies without structured, authoritative content are being excluded from the next generation of buyer research.
Search authority compounds — and so does the gap — Competitors investing in content depth and SEO architecture today are building an advantage that widens every quarter. Waiting doesn't maintain the status quo — it falls further behind.
Buyers self-educate before ever contacting sales — 70%+ of the B2B buying journey happens before a prospect reaches out. If your website doesn't educate, differentiate, and convert during that window, you're invisible during the most critical phase.
Leadership is demanding attribution and ROI — Boards and executive teams are no longer satisfied with traffic reports. They want to know: does the website contribute to pipeline? Without proper architecture and integration, that question is unanswerable.
Template and plugin-based sites are becoming liabilities — Performance degradation, security vulnerabilities, and architectural limits make it increasingly difficult to compete on template platforms as expectations rise.
None of these pressures require panic. Together, they make waiting more costly — and catching up harder — the longer it's delayed.
What You'll Get from a Website Strategy Session
A focused, honest conversation to determine whether your website is helping or hurting your growth — and what a revenue-engineered approach would look like for your business.
What You'll Get
Honest assessment of your current website's revenue performance
Competitive visibility gap analysis
Clear recommendations — whether or not we're the right fit
No obligation to proceed.
Why Work With Moonello
Building a revenue-engineered website requires more than design taste or development speed — it requires understanding how B2B buyers actually search, evaluate, and convert.
Our work is led by engineers and strategists who build websites structured for measurable growth, not agencies focused on winning design awards. We focus on search architecture, buyer intent, and revenue attribution — because that's what actually moves pipeline.
Engineers and strategists, not just designers — You work directly with the people building your site's architecture, content strategy, and technical foundation — not project managers relaying messages.
Built for search visibility and AI readiness — Every site is structured for SEO, AI Overviews, and LLM citation from day one. This isn't an afterthought — it's the foundation.
Headless architecture for performance and scale — We build on Storyblok + Next.js for speed, flexibility, and long-term scalability. No plugin bloat. No template ceilings.
Revenue attribution, not vanity metrics — We integrate with your CRM and analytics from the start so you can measure what matters: pipeline contribution and revenue impact.
AI-assisted development to reduce timelines and cost — We use AI internally to accelerate development, content production, and testing — helping projects move faster while keeping budgets grounded.
Common Questions
Let's Talk About Your Website
If your website isn't generating qualified pipeline — or you can't tell whether it is — we're happy to take a look and tell you plainly whether a revenue-engineered approach makes sense for your business.