Capabilities
Ensuring excellence with Usability Testing
Among the key capabilities we provide to our clients are usability testing services. This is where we get to grips with apps, interfaces, and websites on the way to better understand how your users are going to interact with these digital properties.
Today, the end user is everything. With so much choice out there in the digital marketplace – and with so much accessibility now afforded to the modern consumer – businesses are having to work hard to retain the attention of their audience.
By putting your user first, you are taking significant steps towards securing long-term loyalty, increased revenue, and better stability for your business.
What is Usability Testing?
What exactly is the purpose of usability testing? To understand this, we first need to define usability. Usability simply refers to how easily your audience is able to navigate your website and find what they want. This is closely linked to user experience, or UX. Basically, you are seeking to provide the best possible experience for your user whenever they interact with you.
Just like when a customer or lead interacts with your team in a physical store, you want your digital users to feel valued, supported, and taken care of every step of the way. You can't achieve this unless you are actively measuring and testing the experience you provide to your audience. This is where usability testing methods come into play.
What Makes a Good User Experience
A strong usability testing checklist is important for your mobile application, website, desktop software, or any other digital asset. But what should you include in this checklist? What does a good user experience really look like?
A good user experience will feature:
- A strong, user-friendly interface design
- Software and architectural engineering developed with usability requirements at their core
- A clear and crisp navigation
- A user-centric design, crafted with buyer profiles in mind
- Developmental stages informed by usability testing data
- Clear presentation of data
- Easy steps towards key buyer outcomes
With the right UX testing in place, you will be able to achieve all of this and more, across all of your digital assets and properties
Your customers will recognize your efforts in providing high levels of usability, an accessible design, and a great experience. This will help you secure customer loyalty and boost lifetime value in an increasingly distributed and diverse marketplace.
What is Usability Testing?
What exactly is the purpose of usability testing? To understand this, we first need to define usability. Usability simply refers to how easily your audience is able to navigate your website and find what they want. This is closely linked to user experience, or UX. Basically, you are seeking to provide the best possible experience for your user whenever they interact with you.
Just like when a customer or lead interacts with your team in a physical store, you want your digital users to feel valued, supported, and taken care of every step of the way. You can't achieve this unless you are actively measuring and testing the experience you provide to your audience. This is where usability testing methods come into play.
What Makes a Good User Experience
A strong usability testing checklist is important for your mobile application, website, desktop software, or any other digital asset. But what should you include in this checklist? What does a good user experience really look like?
A good user experience will feature:
- A strong, user-friendly interface design
- Software and architectural engineering developed with usability requirements at their core
- A clear and crisp navigation
- A user-centric design, crafted with buyer profiles in mind
- Developmental stages informed by usability testing data
- Clear presentation of data
- Easy steps towards key buyer outcomes
With the right UX testing in place, you will be able to achieve all of this and more, across all of your digital assets and properties
Your customers will recognize your efforts in providing high levels of usability, an accessible design, and a great experience. This will help you secure customer loyalty and boost lifetime value in an increasingly distributed and diverse marketplace.
Qualitative Testing
The human side of testing. This testing method provides observational data that reflects the human experience as they access the website or app. There are no hard statistics here, but this data is still useful in crafting the right experience for users.
Quantitative Testing
This is where the concrete data is found. Aspects such as page loading times, number of clicks, and bounce rates are taken into account to gain a directly measurable set of credentials for you and your business.
Moderated User Testing
A user is guided through the experience by a moderator, enabling testers to gain specific insight into different elements of the digital architecture and operation.
Unmoderated User Testing
Testers are allowed to navigate the architecture without moderation, replicating how users would access your site, app, or software in an organic setting.
Usability Testing for All of Your Digital Assets
The user experience you provide needs to be comprehensive. This means all of your digital assets need to undergo rigorous usability testing before they can be released to your audience.
Website Usability Testing
Your website is the first point of contact that many audience members will have with your business. This is where you can nurture prospects into qualified leads, and then into customers and clients. But this is only the case when your website's navigation and usability are optimized.
We will carry out testing on web navigation usability, user interfaces, and much more as we assess the strengths and weaknesses of the site. Testing is carried out on different operating systems and devices – from desktops to tablets to mobiles – to gain an accurate picture of the experience for all users. From here, you'll have a clear roadmap to improvement and optimization.
Mobile App Usability Testing
Mobile apps are becoming increasingly important for businesses looking to reinforce their brand. This is where customers can enter new levels of engagement and leverage ever more complex capability via their mobile devices, but only if the application itself provides a good user experience.
We will test the accessibility of the user interface design, and formulate a mobile usability testing checklist to help bring your app up to optimum capacity. With the latest usability best practices on your side, you will be able to hone the experience you offer to users.
Software Usability Testing
Your software is an extension of your company's offerings. This is where you provide additional functionality and capability to your users and reinforce brand loyalty by offering a great experience. With this in mind, software needs to be user-friendly and intuitive. With our testing services, this becomes easy to achieve.
Your business will gain crucial insight that you can put to work as you deploy your software products to the greatest effect. What's more, you will gain the data you need to inform the future development of software pieces – software that will meet the evolving needs of your customer base with efficiency and accuracy.
Proud of Our Work
None of this off-the-shelf software business
We are an international custom software development company based out of Metro Detroit focused on empowering companies to scale, get funded, and solve real problems.
Whether you're a startup or a large enterprise company, our software expertise and business technology solutions are adaptable to your needs.
We provide industry-leading software development, design solutions, and technology services for startups. Size matters not, our technology services for startups are customized to suit your needs. With goals aligned, we're here to empower you towards greatness. Startups require a unique set of services, and they need to connect with a software development partner who can provide these services in the right way.
We create custom software and technology solutions for small and medium-sized enterprises, empowering their innovative ideas and bringing them to life. Sophisticated technology, in-depth consultation, and custom software development — all these elements help your small or medium-sized enterprise overcome the challenges you face in the market. With the right technology partner at your side, not only will you overcome these challenges, but you will also identify new targets and opportunities for growth. This is precisely what we have in mind when we craft enterprise solutions for our clients.
As your partner, we help creative design studios of all shapes and sizes transform your creative vision into exciting custom software solutions that scale. Integration — this is a key aim for any design studio seeking tech development services. These services must align with your project goals and with your long-term business targets. The results you see must adhere to your identity and your business model. And the project's technical aspects must integrate with your existing systems. In other words, your design studio needs a service partner, not a mere service provider.
We specialize in custom enterprise software development — crafting solutions that snuff out inefficiencies and help you focus on achieving your goals. Large enterprise companies need custom enterprise software solutions that can match the depth and breadth of their operations. Large enterprise services need to be efficient and effective, providing a streamlined route from the drawing board design phase through testing and fine-tuning right up to launch and beyond. Our team has put together a suite of services to accomplish all of this with speed and flexibility.
